Mobile App Design
Go.Sport
Mobile App Design
Go.Sport
Mobile App Design
Go.Sport
Introducing the GoSport Adventure!
Project Overview
A user-friendly app for seamless sports venue reservations. Improved efficiency, higher satisfaction, and expanded networks. Plus, cost-effective bookings!
My Role
As a UX/UI Designer, my tasks include user research, wireframes, prototypes, interface and visual design, interaction design, and usability testing.
Project Overview
A user-friendly app for seamless sports venue reservations. Improved efficiency, higher satisfaction, and expanded networks. Plus, cost-effective bookings!
My Role
As a UX/UI Designer, my tasks include user research, wireframes, prototypes, interface and visual design, interaction design, and usability testing.
Project Brief: Carey's Headache!
Carey, new to Vancouver, has a limited social circle and few friends. She seeks sports activities but finds Vancouver's website confusing, unable to locate a suitable venue.
Let's Achieve Our Goals!
We're ‘GoSport’, revolutionizing how you discover sports venues in Vancouver. Our platform streamlines reservations, ensuring a seamless and user-friendly experience for all.
Exploration and Research
To fully understand what users need, we adopted a research strategy beginning with qualitative interviews to learn about their frustrations, followed by quantitative surveys to measure the extent of these issues.
After reviewing surveys from 40 people, we discovered frustration with the complex booking system, especially in finding times to book. 75% rated it as hard to use.
What We Found Out
Access the centralized "City of Vancouver" website for reservations at any venue, regardless of sport or location.
Exploration and Research
To fully understand what users need, we adopted a research strategy beginning with qualitative interviews to learn about their frustrations, followed by quantitative surveys to measure the extent of these issues.
After reviewing surveys from 40 people, we discovered frustration with the complex booking system, especially in finding times to book. 75% rated it as hard to use. We simplified the system, making it easier to book. This new design then got a 90% satisfaction rate for its ease of use in tests.
What We Found Out
There's a commonly used website called "City of Vancouver" for making reservations, no matter where the booking venue is located.
Exploration and Research
To fully understand what users need, we adopted a research strategy beginning with qualitative interviews to learn about their frustrations, followed by quantitative surveys to measure the extent of these issues.
After reviewing surveys from 40 people, we discovered frustration with the complex booking system, especially in finding times to book. 75% rated it as hard to use.
What We Found Out
Access the centralized "City of Vancouver" website for reservations at any venue, regardless of sport or location.
Their website is overwhelming, requiring users to navigate through three pages to book sports activities, making it confusing.
After choosing a sport, users are directed to another portal to enter details across five pages, including “when, where, who, activities and open sports” to narrow down their search. They then log in or create an account, pay a fee, and confirm their booking.
The Key Discovery
Vancouver's booking system needs a simpler, clearer upgrade.
Key priorities: simple layout, easy navigation, efficient search, personalization, and clear checkout.
Survey says: Mobile apps are the future, even for phone-call fans!
After choosing a sport, users are directed to another portal to enter details across five pages, including “when, where, who, activities and open sports” to narrow down their search. They then log in or create an account, pay a fee, and confirm their booking.
The Key Discovery
Vancouver's booking system needs a simpler, clearer upgrade.
Key priorities: simple layout, easy navigation, efficient search, personalization, and clear checkout.
Survey says: Mobile apps are the future, even for phone-call fans!
After selecting a sport category, it takes users to another portal, where they must enter details on five pages, including "when, where, who, activities, and open sports" to narrow down the search result to find what they’re looking for. Before booking, users need to log in or create an account, and then pay a fee to confirm their booking.
The Key Discovery
Vancouver's booking system needs an upgrade for simplicity and clarity.
Top priority insights: having a straightforward and easy-to-understand layout, simple navigation, efficient search features, personalized options, and clear checkout processes.
Survey says: mobile apps are the future of booking, even for current phone-call fans!
User Stories
Based on the result of the survey, let's dive into the coolest user stories!
I need affordable venues!
I can find budget-friendly activities nearby!
I want team-up and solo options.
I like to connect with more sports enthusiasts!
I can connect & play with family and friends.
User Stories
Based on the result of the survey, let's dive into the coolest user stories!
I need affordable venues!
I can find budget-friendly activities nearby!
I want team-up and solo options.
I like to connect with more sports enthusiasts!
I can connect & play with family and friends.
User Stories
Based on the result of the survey, let's dive into the coolest user stories!
I need affordable venues!
I can find budget-friendly activities nearby!
I want team-up and solo options.
I like to connect with more sports enthusiasts!
I can connect & play with family and friends.
Problem Statement
Our Challenge? Create an app that excites users with its ease of use while welcoming newcomers to Vancouver, making settling in a breeze through thrilling sports activities and fostering a sense of community.
Problem Statement
Our Challenge? Create an app that excites users with its ease of use while welcoming newcomers to Vancouver, making settling in a breeze through thrilling sports activities and fostering a sense of community.
Solution Overview
Easy-to-use app with intuitive navigation
Effortless booking with local sports facilities
Explore budget-friendly dream activities
Expand social networks
Solution Overview
Easy-to-use app with intuitive navigation
Effortless booking with local sports facilities
Explore budget-friendly dream activities
Expand social networks
Product Design Goal
Our goal with Go.Sport is to simplify finding and booking sports facilities based on user feedback indicating current systems are too complex and lack clear, up-to-date availability.
Enhance User Experience: We aim to create a streamlined website for faster finding and booking, cutting booking time in half and achieving a user happiness rating of 4.5 out of 5.
Boost User Engagement: Introduce social features for users to connect, share, and plan together. Target a 30% increase in active users and double interactions within six months.
Product Design Goal
Our goal with Go.Sport is to simplify finding and booking sports facilities based on user feedback indicating current systems are too complex and lack clear, up-to-date availability.
Enhance User Experience: Our aim is to make a simple and easy-to-use website that makes finding and booking faster. We want to cut the time it takes to book by half and get a user happiness rating of at least 4.5 out of 5.
Drive User Engagement: Add social features to help users connect, share, and plan together. We want to boost active users by 30% and double interactions with these features in six months.
Product Design Goal
Our goal with Go.Sport is to make finding and booking sports facilities easy and straightforward. We learned from user feedback that current systems are too complicated and don't provide clear, up-to-date availability.
Enhance User Experience: Our aim is to make a simple and easy-to-use website that makes finding and booking faster. We want to cut the time it takes to book by half and get a user happiness rating of at least 4.5 out of 5.
Drive User Engagement: Add social features to help users connect, share, and plan together. We want to boost active users by 30% and double interactions with these features in six months.
User Flow
User Flow
User Flow
User Flow
Wireframe
Wireframe
Wireframe
Wireframe
Prototype
After a several weeks of development, here are the final result of the prototype, and the main features of the app:
Prototype
Prototype
After a several weeks of development, here are the final result of the prototype, and the main features of the app:
Showing guidance for first time user after installation
New users will see the guidance to understand how the app functions, ensuring a smooth experience and avoiding confusion.
Showing guidance for first time user after installation
New users will see the guidance to understand how the app functions, ensuring a smooth experience and avoiding confusion.
Showing guidance for first time user after installation
New users will see the guidance to understand how the app functions, ensuring a smooth experience and avoiding confusion.
Multiple login options for easier access
The app provides quick access with third-party login options like Google, Apple, or Facebook accounts. Alternatively, users can create a new account through the app.
Multiple login options for easier access
The app provides quick access with third-party login options like Google, Apple, or Facebook accounts. Alternatively, users can create a new account through the app.
Multiple login options for easier access
The app provides quick access with third-party login options like Google, Apple, or Facebook accounts. Alternatively, users can create a new account through the app.
Numerous sport activities available
The app offers a wide range of sports activities, with over twelve options to choose from. Users can easily make reservations from the displayed venues to participate in their selected activity.
Numerous sport activities available
The app offers a wide range of sports activities, with over twelve options to choose from. Users can easily make reservations from the displayed venues to participate in their selected activity.
Numerous sport activities available
The app offers a wide range of sports activities, with over twelve options to choose from. Users can easily make reservations from the displayed venues to participate in their selected activity.
Team up for bigger activities
If users want to join large group activities, the app can connect them with other local users, ensuring all participants agree to safety measures for an enjoyable sports experience.
Users must pay a small deposit to secure their spot. Upon arrival, they pay the remaining amount through the app or in person before starting the game.
If a team activity lacks sign-ups an hour before, it cancels with notification, refunding payments to users.
Team up for bigger activities
If users want to join large group activities, the app can connect them with other local users, ensuring all participants agree to safety measures for an enjoyable sports experience.
Users must pay a small deposit to secure their spot. Upon arrival, they pay the remaining amount through the app or in person before starting the game.
If a team activity lacks sign-ups an hour before, it cancels with notification, refunding payments to users.
Team up for bigger activities
If users want to join large group activities, the app can connect them with other local users, ensuring all participants agree to safety measures for an enjoyable sports experience.
Users must pay a small deposit to secure their spot. Upon arrival, they pay the remaining amount through the app or in person before starting the game.
If a team activity lacks sign-ups an hour before, it cancels with notification, refunding payments to users.
Safety and Privacy It’s the Key
Ensuring the safety and privacy of user information is our top priority. Venue staff can access only limited user profile information for emergency contacts or to call 911 if necessary.
Safety and Privacy It’s the Key
Ensuring the safety and privacy of user information is our top priority. Venue staff can access only limited user profile information for emergency contacts or to call 911 if necessary.
Safety and Privacy It’s the Key
Ensuring the safety and privacy of user information is our top priority. Venue staff can access only limited user profile information for emergency contacts or to call 911 if necessary.
User testing & feedback
User testing feedback:
20 users were involved in the user testing.
Users enjoyed the simple design but sometimes found navigating between sections confusing.
Most people liked the booking process, though some wish it could be quicker and simpler.
User feedback on final product:
Simplify the app with clearer layout, icons, and labels.
Simplified new user guides to navigate and utilize App Features
Improve app design for ease of use with larger text, buttons, and visible colors.
The booking system achieved a 90% satisfaction rate in usability tests for the simplified new design.
Moving Forward
Listening to users and ensuring app user-friendly, and reliability during peak hours, are crucial for user satisfaction. The new design's success is evident, with 90% of users finding it easy to use in usability tests. Continuous user feedback will drive further improvements.
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